Mind maps with images and words who captures specific aspect of a script. These visual were inserted in presentation to help people get a better understanding of the demographics, interests and wishes of their target market.
I was given a script with a short description of each segment. I had complete freedom for style and content for these visuals.
I was given a script with a short description of each segment. I had complete freedom for style and content for these visuals.
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/1cb42c67-f329-46c6-8eb0-57764a8cf2ce/39b0f612-e81d-4448-8333-a7d0b1a6d5f6_rw_3840.jpg?h=05e045ccd7fe43e3f42f7f7f7b1d8c9b)
Discerners: They like the classics, finer things in life, appreciate tradition and heritage, like to show off their knowledge and discernment to others.
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/1cb42c67-f329-46c6-8eb0-57764a8cf2ce/a6b79059-7eee-4547-b200-3baa29ea3437_rw_3840.jpg?h=56f29ee69511a2141c531b4725858f0d)
Considerate Occasionals: They look to buy environmentally sustainable and locally-sourced products. Thy aren't knowledgeable about wine.
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/1cb42c67-f329-46c6-8eb0-57764a8cf2ce/01123b7f-e7b1-407c-b4a7-6e46ec429cc5_rw_3840.jpg?h=97678a1e863a11cf312d0dae88f1bcdc)
Quality Appreciators: Older, big foodies, looking for quality ingredients and locally sourced products, only drink wine with a meal or as a special treat.
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/1cb42c67-f329-46c6-8eb0-57764a8cf2ce/e15c1b10-94a2-4c8e-8aff-44c4db169cd0_rw_3840.jpg?h=4bfc29796b255574687484069f8daaea)
Party People: They love to party, having a great time, letting loose, carefree.
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/1cb42c67-f329-46c6-8eb0-57764a8cf2ce/b401e5d8-9043-4623-8e90-7913595faaf1_rw_3840.jpg?h=2d3577698e76409524f7301bb272af66)
Aspiring Socials: They are starting out in their career, looking to impress, wanting to make something of their lives. They work hard and enjoy a night out regularly to let off steam. They want to impress and look to alcohol to give them confidence.
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/1cb42c67-f329-46c6-8eb0-57764a8cf2ce/5f2b295f-8a3a-413e-90c6-a1146fb69d0a_rw_3840.jpg?h=2baa8cea671f1c922f7c36922b99ba4e)
Mindful Moderators: They are conscious of the impact of alcohol has on their health.